American Eagle
The NYC High Line gets foot traffic from 8 million visitors a year, so to showcase American Eagle’s top of the line denim, we decided to add some leg traffic.
We flooded the High Line with a shoppable display, each mannequin featuring the name of the style, and a QR code to purchase a pair on the spot for a discounted price.
As guests made their way down, we kept them entertained with denim themed photo moments, as well as a surprise acoustic performance from AE brand partner, Kenzie Ziegler.
The stunt received media attention from publications like Glossy, Marketing Dive, and Total Retail, and was promoted on event pages like Pulsd and NYC For Free.
