NBC
because the one thing that’s holding our society together is our love of reality shows set on a beach…
We helped NBC launch their newest competition gameshow, Deal or No Deal Island. As a spinoff of the original Deal or No Deal with Howie Mandel, our task was to demonstrate how the new show, this time hosted by Joe Manganiello, was bringing the heat with higher stakes, bigger deals, and of course, a luxurious tropical backdrop.
So we held two activations in the NYC Oculus and Ovation Hollywood in LA, with a fully functioning game featuring the iconic steps and actual briefcases from the show, warming up New York in the winter with real imported palm trees and all of the island vibes.
The game was narrated by our animated hosts, who prompted guests to choose a numbered briefcase that would contain a prize of a AMEX gift card $15-50, or a Deal or No Deal Island merch item. They could then choose to either take the deal in their first briefcase, or risk it all and choose a different one, which would be their final take home prize.
The event was wildly successful, with lines wrapped around the installation, drop-ins from Howie, Joe, and the show contestants, amazing photo-ops, and of course details about the upcoming premiere.
We received media attention from publications like Little Black Book and Event Marketer, city-based event sites like NYC Unplugged, and a feature in Ads of the World.
