Astepro
One thing about me is that you will never catch me leaving the house without tissues.
My catchphrase is literally “I’m not crying, it’s just allergies.” Although let’s be honest, sometimes it’s actually both. But yeah, this project hit pretty close to home.
Astepro is a prescription strength, over-the-counter nasal spray that delivers relief from seasonal allergies in 30 minutes or less. They wanted a unique way in that spoke to the overarching insight that allergy sufferers are less likely to engage in spontaneous activities due to their anxiety about having a flare-up. After two years of pitches from multiple agencies, I was pulled into the project and ended up selling in an entirely new creative platform. It hit on the original insight and made the clients uncomfy…which is how you know it’s a win.
INSIGHT
Allergies tend to be worse at night. Guess what also happens at night? 58% of spontaneous hook-ups.
STRATEGY
Let’s ensure that a case of the sniffles never stands in the way of sexy time.
IDEA
Astepro and go get it on
When you’re on a first date and it’s going well, you want to be prepared to take that next step. If that’s heading back to your date’s place, you never know what you might find — cat dander, dust, indoor plants, who knows. So there’s some stuff you’ll want. From ready-anytime relief to breath mints and beyond, we’ve got you covered.
All you need to do is coyly text ‘Go’ to Astepro, and we’ll have someone discreetly deliver a kit to you within 30 minutes so the rest of the night can unfold as it may.