Nexplanon
Thankfully we’ve come a long way since birth control was referred to as “the pill” like it was some kind of bad word. But now that we have more options, choosing a birth control can feel overwhelming—especially when it could be lodged in your body for 5-10 years.
Nexplanon is a small, flexible birth control implant that’s inserted into the forearm. Unlike IUDs, Nexplanon only lasts for 3 years, and does not interfere at all with the uterus. It gives consumers peace of mind about their reproductive future, while still allowing them to live in the moment without worrying about pregnancy.
To help Nexplanon kick off a new campaign, I was tasked with writing a tagline and creative platform that would ultimately serve as a strategic building block for the brand.
INSIGHT
When choosing birth control, women are often forced to think far into their future, but oftentimes they don’t even know where the next year will take them. When their passions, career ambitions, friendships, and relationships are constantly evolving, they need birth control that’s just as flexible as they are – and more importantly, birth control that protects their future even when they don’t know what it holds.