Whether you’re freaking out about your skincare routine, or need to know which noise cancelling headphones will actually drown out your roommate…
all roads lead through reddit.
To help consumers and marketers navigate the ins and outs of the platform, we built out physical versions of our over 100,000 Reddit communities at Consumer Electronics Show (CES), SXSW, and a grand finale at the Cannes Lions festival.
Our road road trip motif took on a unique design and messaging approach to fit the audience (and spacial constraints) of each activation, as our loveable mascot Snoo guided guests through IRL build outs of real Reddit conversations, showing how subreddits can help both consumers and marketers find their people.
At Cannes, our stunning orange-red footprint stood out from every angle when strolling down Boulevard De La Croisette. Here, we clearly illustrated the depth of searches that filter through Reddit, identifying key stats around the volume of people who end their google searches with ‘+ Reddit’ to yield a more personalized result. (And yes, I have been insufferable with pointing out how often my friends actually do this).
Demonstrating breadth of search queries that take twists and turns as they gain traction in community conversations, upvotes and downvotes, and ultimately a trusted recommendation, we had guests putt to purchase, engaging in a round of mini golf that scored them a product popular with Redditors.
